European Roots, Global Reach: Our Brand and Company

Located in Belgium, our brand and team embody the rich tapestry of European culture. Hailing from the UK, our company specializes in global e-commerce powered by the WordPress platform, connecting with customers across the world. Committed to unwavering excellence, we guarantee the superior quality of our snow appeal products, ensuring they reach our customers' hands efficiently.

Our Story

Ninety Roll launched in 2022, and it is recognized for its original minimalist street style baggy design. It was started some years after its founders began snowboarding. They always wore knee pads and crash pants, but the current market has mostly slim fit ski pants, which are too tight for them to perform some freestyle tricks, so they began to search on google for baggy snow pants, but there are none in the market in Europe in 2020.

Continued Story

Back in their home in Asia, everyone is wearing baggy snow pants, so they decide that if they can't find a nice pair of baggy snow pants within their budget in Europe, why not build a brand that every students like them can afford? So they chose the best factory they could find and chose many designers, premium materials in this market to build the ideal snow pants, and when they received the first sample snow pants, they found this is the best snow pants ever bought, and here it is the brand Ninety Roll.

The Ending of the Story

Ninety Roll wishes to bring street wear style to snow. As freestyle snowboarding is derived from skateboarding. Ninety Roll is created for young adults. It is not into fast fashion, and its emphasis is on minimalist design, and long-lasting quality. It is a snowwear brand designed to be reliable, durable, and stylish.

Our Vision

We envision creating impeccably designed, top-tier snowwear. Our commitment lies in utilizing durable fabrics engineered for longevity. Embracing the ethos of sustainability, we advocate for the reuse of our snowpants, recognizing it as the most economical pathway to conserving precious resources. Ninety Roll is established to be affordable to all especially young adults without the hefty price tag. Embracing minimalism, our pants are precisely crafted to withstand the test of time. Inspired by this principle, we aim to create timeless styles that outlast trends. We skip the fast fashion race, avoiding trends that drive constant purchases.

The Name

Ninety Roll is named after a freestyle snowboarding trick.
Ninety Roll: performed by doing a backflip towards the landing of a jump with a 180 degree rotation on your backside.
The name is a tribute to the sport of freestyle winter sports and the incredibly talented athletes who participate in it. It's an appreciation to their talent, dedication, and the thriving world of freestyle winter sports for both snowboarding and sking.
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